The Digital Catalyst

The Digital Catalyst

♻ Cool life hacks for Copywriters - aka getting your s#*t together!

The stuff you shouldn't overcomplicate to claw your way ahead in the copywriting rat race...

Les Blythe's avatar
Les Blythe
Feb 11, 2022
∙ Paid

Hi, Les here.

This time I want to get down and dirty on some of the the “non-productive” productivity mistakes I’ve personally made - to try and stop you stumbling down the same blind alleys.

If I can save you a couple of hours, days, maybe even weeks of unproductive meandering, then my work here is done.

On my way to becoming a well-paid, and I like to think reasonably succesful, Copywriter I’ve boobed about everwhere it’s possible to boob, and that’s not what I want for you guys - thank me later.

Read on to find out more - after your special bonus.

Included in this CopyHero newsletter:

  • Your Special bonus

  • Cool life hacks (cont.)

  • Q&A your questions answered - client not paying, handling critcism, dealing with stress and deadlines etc.

  • Les’s links - this free resource can massively improve your writing (and make you more money)!

  • As usual, we’ll end with a funny - might as well have a laugh, right?

CopyHero Newsletter is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Let’s kick off with a bonus…

Using plain English in all your copywriting is key to making a close connection with your audience.

Big words, jargon, flowey language, over the top prose - none of that works and writers who try to use it in their work are impressing no one but themselves.

Today’s plain English bonus infographic (with examples) should help.

(Make sure you’re displaying images to see the infographic).

(Credit Simply Put and the National Adult Literacy Agency)


Now back to the cool life hacks…

Okay, so “cool life hacks” sounds kinda, well, cool, but I’m betting you’re more interested in the skinny on how you can become more productive. Don’t blame you for that, so read on my friend I have an uncomplicated, free solution that works for me and could be just what you’re looking for!!

There are hundreds, if not thousands, of productivity apps and software solutions available in the marketplace, and deciding what’s right to keep you organized in your business and personal life can be a total nightmare.

To avoid creating more chaos than you’re trying to control, the question to ask yourself is “what’s the minimum, viable setup I need to get the job done”.

Don’t overcomplicate it. This article is about cool life hacks, and, in any case, who said you have to run your life and business like your personal version of mission control a.k.a. believing everything you read?

Get carried away and all you’ll achieve is a massive time suck with pieces of a jigsaw puzzle that won’t fit nicely together – even with gentle persuasion from a 4lb hammer.

I’m not saying that if you have a business to run, with team members spread far and wide, you don’t need a decent app or two to keep it all organized. But, for most of us, the vast majority of heavily promoted options out there are simply overkill.

Worse than that, they’re a massive distraction that can have the opposite of their intended effect and slow you down dramatically.

In the true spirit of not giving you a problem without a solution, I’ll show you the easiest system I’ve worked out to run my business and personal life, and the conclusions I came to after much trial and error…

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