💲💲💲 Learn This One Copywriting Skill and You're Golden

Master this skill, apply it, make serious money working from home.

Working from home, writing copy for grateful clients who are more than happy to part with substantial cash for your efforts is what many people dream of.

And for some, it remains just that - a dream.

But it doesn’t have to be that way.

You CAN become a well-paid Copywriter - yes working from home for serious money can become your new reality, just as it did for me.

That’s all well and good for you I hear you say, but you have a business, you have regular clients, you’ve got it made!

Hang on just a minute, it wasn’t always like that…

Where I got started - not a good place

Look, I don’t do the old rags to riches story, you’ve heard that enough times already I’m guessing.

That said, my reality was that a few years ago, with a failed business behind me, I had to find a way of putting food on the table.

I had no job, no income, and very little in the way of savings.

I also had a wife and two young kids.

Not a good place to be at all, the pressure I felt was intense.

For me, making it as a Copywriter wasn’t a choice, it was a necessity.

It was all very real, that’s for sure - I don’t even like to think about it now…

Where YOU should start

As with most things in life, getting started with anything is absolutely the hardest part. But, if you want to make it as a Copywriter, you have to make a start, right?

A journey of a thousand miles starts with a single step, and all that stuff!

Now, many would-be Copywriters are like rabbits caught in the headlights - dazzled and confused by it all, unsure what to do next.

And that’s understandable, there’s a lot to take in on the road to copywriting success, you’ll have your own definition of success of course. Mine, at one point, was being able to eat and pay the bills, nothing more ambitious than that.

So, let’s cut through all the noise that surrounds the subject and concentrate on one thing at a time.

Let’s zero in on being able to write good copy, that seems like a logical place to start. To be paid well, you need to write well - sorry if I’m stating the obvious, but a surprising number of copywriting newbies seem to miss this simple truth.

In the interests of K.I.S.S. (yes, let’s keep it simple), what’s the single most important piece of copy you should learn to write well, and why?

Have you guessed it?

Okay, I’ll tell you - it’s a sales page.

If you can write a good sales page, you can tackle just about anything, now I’ll tell you why.

The sales page - a blueprint for all your copywriting work

Being able to write convincing sales pages (aka sales pages that convert prospects to customers) requires a whole raft of skills that you can apply to any copy you write.

There’s the opening, identifying the want, need, desire, problem - you’re going to address all of this and more when you write a sales page.

No one comes to a sales page to buy something - they come to solve a problem

Then there’s agitating the problem and making it very real in the eyes of your prospect.

There’s making them think about what the future would look like with their problem solved (future pacing).

Finally, there’s the solution (I always want to say ta-da! at this point, the big reveal).

And typically, we finish up with benefits, special offers, urgency, and a call to action.

Now, the copy in sales pages can vary - an over-the-top sales page you might write for a miracle diet product will be way different from what you might write for an IT client, but the basic principles are the same. You tailor it to suit your audience.

The critical point is this.

If you can tune your copywriting brain to think like a sales page, you can tackle any kind of copywriting successfully.

The basic structure applies to everything.

Only the brand voice, the specific wording, and the client’s tolerance for pushing the copywriting envelope come into play.

At its most basic, learn how to write a sales page, be flexible in how you adapt the techniques you learn to your audience, and you’re pretty much sorted.

Stay with me now - don’t get distracted!

Right, so there’s the heads up right there.

My formula for success.

Writing convincing sales pages = good copywriting skills = more money.

So, don’t go off and do something else now, take action on what I’m telling you, this is good advice.

Find out as much as you can about sales pages, study them, learn to write them well, absorb them into your copywriting brain and you’ll be golden.

If you need help with this, check out the latest asset I just dropped in the CopyHero shop “Killer Sales Pages for CopyHeroes”, it’ll get you on the right track.

Here’s the link KILLER SALES PAGES FOR COPYHEROES

Whether you take me up on my offer of help or not - learn and practice sales pages.

Do it!

Get your copywriting brain thinking like a sales page.

Apply it to suit your client, their audience, and their brand voice.

You’ve got this…

Talk soon,

- Les