❌ How failing at copywriting can be very profitable!

Don't beat yourself up over the little things...

Hi. It’s Les.

Nobody likes criticism. If criticized, our natural reaction is to take it personally and kick back against whoever it is that’s on our case, whether valid or not. For our purposes, we’ll define criticism as requests from clients for revisions and edits aka V1, V2 all the way up to Vx where x can be any number, really.

“The first draft reveals the art, revision reveals the artist.” – Michael Lee

When it comes to copywriting, seeing revision requests as criticism and taking it personally is counter-productive, so don’t. It’s that simple.

In today’s newsletter I’ll break down some of the circumstances that can lead to multiple revision requests, how to keep revisions to a minimum, and why multiple revisions can make you even more money – there’s a bit of a twist here.

I well remember when just starting out and, to be honest, my writing wasn’t that good. Of course, that’s to be expected and I’m constantly telling newbie Copywriters the best way is to “fail forward” and learn on the job.

Much better this, than to endlessly procrastinate and never get to work for a real client.

I also remember client reaction to some of my early work, not always positive. To be fair, the stuff I was writing was pretty basic, 40+ articles on dog breeds. Not too much room for error there you’d think, but here’s the reality. Whatever copy you write, even if it’s your very best effort, may not blow away your client. You need to understand and deal with that.

You’ll see my record number of revisions in a minute; you’ll also discover how multiple revisions can be very profitable indeed.